My name is Wendy Meyeroff and I've been a health communicator and marketing strategist since the mid-80's. One easy way to see who I am is to link to my website: www.wmmedcomm.com.
But here's a little more background:
1. Started in editorial, first for the pharmacy industry, then the optical industry.
2. Found I had skill writing not just in "clinic speak" but in "consumer-speak". Started writing a syndicated column, Health & Beauty Hotline for three years; reached quarter-million folks weekly.
3. Moved into B2B marketing and eventually into PR
4. PR achievements included launching first International Vision Expo. My campaign, "Best Dressed Eyes in America" took 1 hour's work and the cost of one stamp (pre-'Net, pre-fax!) and was distributed nationally. Got L-rd knows how many placements.
5. During the PR route, started working on boomer projects--home health care, caregiving, etc. Discovered a real talent for recognizing the needs of this market. Have been fascinated with it ever since. As you might imagine, client base just keeps increasing for someone who knows this niche. Have worked with Futuro (home health care), Erickson Retirement Communities, American Health Assistance Foundation ("Living with Glaucoma" giveaway.
I'll be looking for others who have an interest in, and experience with, this audience. Feel free to chime in!
Wendy